Amy Hubbell

Amy Hubbell is a learning facilitator, strategic adviser, listening practitioner and founder of Boreal Leadership LLC. Amy has spent 25 years managing and leading people. Trained in organizational management, education, conflict management, strategic planning, listening intelligence, and organizational leadership, she facilitates the learning process for developing leaders. Amy holds an MA in Organizational Leadership from St. Ambrose University, a BA in Business Administration from Coe College, and several professional certifications. She is presently working on her first book and lives with her husband and dog on the South shore of Lake Superior.

Leaders Feel Afraid

“Leaders feel afraid. You are going to feel afraid when you stand up in a sitting crowd, raise your hand, ask the uncomfortable question, say the difficult thing, introduce something new…That’s OK. Do it anyway. There is a fine line between feeling afraid and being afraid. Leaders feel afraid, but they don’t let their feelings stop them from doing what needs to be done, or saying what needs to be said. They start the conversation. They facilitate the change.”

Hi! My name is Amy Hubbell and I am an experienced leader and learning facilitator, a certified listening practitioner, and the founder of Boreal Leadership. I have over 25 years of professional experience managing, facilitating, leading and training people. I hold an M.A. in Organizational and certifications in strategic planning and organizational management. I am also a certified administrator and coach for the LPI® and the ECHO Listening Profile®.

I facilitate, collaborate, and co-create custom-designed leadership learning experiences for people who are brave enough to learn something new and want to change things, make a difference and acquire new skills and knowledge to lead people. I listen, I instruct, I hold people accountable, and I guide the learning process on-line, in-person and on-retreat. One of my personal mottoes is, ‘there is no try’ when it comes to learning, keeping commitments, leading change, making a difference, and making progress towards personal and professional objectives.

Your learning experience with me will be actionable, practical and flexible. It will be based on what you care about, your strengths, and founded on evidence-based core leadership competencies. I am flexible, and I will hold you accountable.

I listen, I learn and I lead; So will you if you decide to start a leadership learning conversation with me.

For me, your leadership education is about meeting your expectations and meeting you where you are in your skill and knowledge development, not someone else’s. You are unique, your work experience is unique, your situation is unique, your organization is unique, the change you want to lead is unique, and at Boreal, we believe your learning experience should be too. I am not a big fan of ‘learning from a box’ or ‘checking an HR training box’. Creating a sustainable and adaptable leadership culture at work does not, based on my experience, ever start in HR. The work I do with my clients is not a ‘one size fits all’ approach and unfortunately, that is usually what most HR Managers are looking for when the contact me for some ‘training in a box’. Leadership development initiatives for you, your team and organization start with you.

Through my passion, intention and commitment to leave organizations and people better than I find them, my personal mission, and the reason I founded Boreal Leadership is to assist in making our working worlds and communities better, one skilled leader, one aware listener, one curious learner, one change, and one candid and compassionate conversation, at a time.

If you are brave enough to question what you think you know about being a leader, open to learning something new, are ready to take the next step on your leadership path, and want to find out if I am a guide and instructor you can trust with your continued growth and development as a leader, I would be thrilled to start a conversation with you about your learning journey; where you are today, where you have been, what your objectives and expectations are, what you want to learn, what you are willing to leave behind, where you want to go, and what you want to change to get there.

You will find some additional information about my professional qualifications below and you can visit my profile on LinkedIn.

Thank you for stopping by!

P.S. – If you are looking for a ‘life coach’, I am most likely not the right fit for you. The focus of my work with people and organizations is the professional development of leadership and communication skills.

P.P.S I also understand work and life can be tough and sometimes you just need someone to talk to, especially in a leadership role, and you aren’t expected to handle the stress and challenge alone.  Crisis support is available for all people when life gets tough – and that includes you! 

Contact me directly?


Master of Arts, Organizational Leadership St. Ambrose University, 2008

Focused Areas of Study: The Leadership Challenge®, Five Practices of Exemplary Leadership Model®, Leadership Practices Inventory®(LPI), Change and Adaptive Leadership, Conflict Management, Decision Making, Strategic Planning , Strategic Communication, Organizational Behavior, Organizational Management, Leadership Theory, Team Building, Leading Organizational Change, Leadership Through People Skills® (LTPS) and Ethics

Bachelor of Arts, Business Administration Coe College, 2002

Focused areas of Study: Advanced Accounting, Spanish Language and Culture, Business Management and Education


Listening Practitioner ECHO Listening Profile®, 2019

Leadership Practices Inventory (LPI)® The Leadership Challenge ®, 2015

Organizational Management St. Ambrose University, 2008

Strategic Planning St. Ambrose University, 2010

Spanish Language and Culture Centro de Linguistica Maya, 1999


CIVIC Board of Directors

Horizons, A Family Service Alliance Board of Directors

Coe College Student Mentor

Catherine McAuley Center English as Second Language Tutor

Scholarship and Awards

Phi Theta Kappa Coe College

Crawford Coe College

Emerging Business Grant SCORE

Start the Conversation. Change the Future.

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