Values & Principles

Boreal Leadership LLC is founded on the following values, beliefs, and principles:

  1. Leadership is an identifiable and observable set of skills and abilities that are available to anyone. If you have a learning mindset and want to be a leader, you can be.
  2. Acts of leadership are acts of change and acts of commitment WITH other people. Leadership is not a solo performance. Leaders never make extraordinary things happen all by themselves.
  3. Leadership intelligence is the ability of an individual (or an organization) to adapt to change.
  4. Leadership intelligence and skills are not innate. They are learned. Charisma is personality trait and not a leadership skill; having it doesn’t make someone an effective leader.
  5. Leader credibility makes a significant difference in individual, team, and organizational performance. People in leadership roles must take how their credibility is perceived by others personally. They must do what they
  6. Having a powerful title, position of authority, or charismatic personality does not, by default, make someone a leader. Leadership is about behaviors, (what a person says and does). It is not tied to a specific ‘role at work’, personality characteristic, or position in society.
  7. Leadership is a relationship between people who aspire to lead and those who choose to follow. Leadership is about commitment, not compliance.
  8. Leaders unite and find common ground; they don’t focus on differences and divide.
  9. Intentional learning, relearning, and unlearning habits are essential activities for personal and organizational prgoress.
  10. Leaders must be comfortable with uncertainty, taking risks, and making mistakes (and taking responsibility for them).
  11. Great learners can make great leaders. Being open to new knowledge and new experiences is the way to change. If you are offended easily, or discomfort shuts you down or disengages you, you will not change or learn. If you can’t change, you can’t ask others to change. When you learn, you change.
  12. Leaders enable, serve, and support others with the resources they need to do good work.
  13. Honesty, integrity, and credibility are the foundations of leadership.
  14. Leaders are self-aware. They know who they are, what they stand for, and confidently use their authentic voice. A person can’t lead anyone anywhere if they don’t know who they are, what matters to them, and how to communicate it. They are also aware of how they are and can be perceived by other people.
  15. Leaders understand the importance of listening to understand and intentionally listen first with listening intelligence. Exceptional leaders are open, broad-minded, and are able to listen to change their mind.
  16. Learning leadership isn’t easy. It takes courage, openness, intention, practice, and time.
  17. Leaders are forward-looking. They see better ways of doing things, a better future, and help others see it too. Leaders tell a believable story about a better future.
  18. Leadership is all about getting a group of people to work together in a collaborative way and willingly moving in a new direction towards a better future.
  19. Leadership, like learning, is intentional. Leaders don’t ‘wing-it’.
  20. Politics is about power; not about leadership.
  21. People willingly follow, exceed expectations, are inspired (motivated to action) by, and willing give committed followership to a person, cause, or organization who they believe share their values and same aspirations.
  22. Leaders don’t exploit people’s fears and insecurities for personal gain. They also don’t exploit resources for profit.
  23. Leadership is about collaboration, not competition. Leaders don’t focus on the differences that divide people, they find the common ground between them to bring them together.
  24. The differentiating variables between average performance at work and teams that consistently exceed expectations are observable leadership behaviors.
  25. Leadership is a verb. It is a set of observable and identifiable actions.
  26. Leaders set the example, are forward-looking, question and challenge the status quo, encourage hearts, and enable others to act.
  27. Leadership is all about change, and if you want to change something, make something better, or make a difference, you have to be, say, and do the change you want to see in other people. Leaders model the way.
  28. Leaders are willing to stick out their neck (and risk it) for the benefit of others.
  29. Leaders think about, plan, and prepare for conflicts and the future. They use their imagination and accept conflict is unavoidable when making decisions and changing things. They understand disagreements are necessary for problem-solving and moving things forward.
  30. One must learn how to deal with emotional discomfort and have a basic understanding of emotions before being put in charge of other people.
  31. Leadership can be difficult, challenging, lonely, and not for the faint of heart.
  32. A good sense of humor and the ability to laugh at oneself may not be essential leadership skills, but they will definitely lighten the air during conflicts and ease the pain of the journey.
  33. Leaders value experiencing success with other people. They are a team player. Leadership is not a solo sport.
  34. A credible leader who focuses on the development of commitment (not compliance) is the difference between status-quo and exceptional performance.
  35. Learning is essential for personal growth and organizational progress.
  36. Leadership is not about having authority over people and has nothing to do with wanting to be admired by others.
  37. Leaders are not arrogant or ‘know-it-alls’. They consciously practice intellectual and emotional humility. They value what others think and know how to listen.
  38. Regenerative and sustainable organizations value diversity.
  39. Leadership and management are two different identifiable skill sets that often overlap in certain roles. For example, leaders focus on outcomes and managers clock hours.
  40. The measure of a leader is what she does with her power. (adapted from Plato)
  41. Leaders must not avoid conflict and instead, must embrace it. Disagreement is vital to moving things forward and solving problems.
  42. Leadership skills are not ‘soft skills’. They are ‘essential skills‘ vital for anyone in a leadership role with responsibility for others.

Schedule a conversation with Amy Hubbell to learn more about her values, beliefs, and principles that guide her behavior and influence her direction and leadership philosophy.

“Absolutely, I would recommend Amy. I already have! I feel like Boreal can help other CEOs advance their teams and build a stronger structure. Completion of the ECHO inspired me to look at how I deliver information and how I receive it and what biases are involved in both transactions.  I have been able to tweak how I do things in hopes of better engaging, my staff.” – CEO, Workforce Development

“Yes!  I recommend Boreal and Amy Hubbell! Amy made me a priority.  She prepared for our sessions and it was clear she did tons of prep and thinking related to me.  I could tell she knew me and wanted to put time and effort into my leadership.  I am more confident, and more courageous.  I am less afraid to try new things, and less afraid to fail. I also believe that I think more broadly and more about the future and where we’re going. Amy allowed me to be myself.  We explored all sorts of stuff but the rapport was there for me to be vulnerable so we could really get to the issues and not just address superficial stuff.  I always felt like we were working on topics and skills that were really relevant to me.  Amy also left room for me to bring up stuff that was going on with me – right then – and that was so reassuring as I was finding my way. She’s so badass!  Just by knowing her, I’m a better leader and a better person.” – Executive Director, Non-Profit

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